Putting a Zero in to make a perfect 10?
Are they having personality problems or do they just not understand the concept of maintaining a strong and stable brand name.
IN my personal opinion Cokefest was the best name. It's short, catchy and you can pronounce it in any hour of the day whether you are sober, drunk or moshing away to the rock bands you're listening to.
Coca Cola ZERO Fest just doesnt do it. Why must we have ANOTHER word in there? Yes..their latest product Coke Zero needs to be promoted..but it should be done elsewhere and not interrupt an event name establishing itself. We've all gotten used to the name COKEFEST. It beats the hell out of the title Coca Cola Labs.
Cokefest is the best name ever for this mainstream event. The sad thing is that if the Coca Cola Zero Fest is a flop..we will all e calling it the ZERO FEST.
No comments:
Post a Comment